Delta Airlines Rebranding Northwest Airlines

posted on: December 30. 2009.

Delta Airlines has announced plans to rebrand Northwest Airlines in all aspects including removal of logos on aircrafts, marketing and signage boards. In fact this announcement comes straight after a week when a terrorist tried to bring down the aircraft. Federal aviation administration has already certified single operating strategy. This will complete the ongoing merger formalities between the two entities. Northwest alone served more than 350 destinations and had a passenger load of more than 150 million passengers a year.

Brand Northwest is slowly disappearing from the airports and marketing arenas. Northwest's staff has been seamless merged with Delta's and aircrafts have been repainted too. Training material and in-flight sync of hospitality services is also almost complete. It would give Delta Airlines more traction and better way to market itself especially after the recent terrorist on-boarding in the year end of 2009. There is no doubt that Delta Airlines is largest carrier in US in terms of revenue, customer load and fleet. It is a preferred airline partner amongst the passengers for the kinds of benefits they can avail by traveling with them.

Northwest Airlines will soon be history as Delta Airlines will replace the visibility with their own. It is expected that Delta Airlines will be the torch bearer and take the merged entity to newer heights within the due course of time.